1. The core business circle casting unique space value

Outdoor led display most of the media in the core city landmark of part-time, center business circle, the traffic trunk road, and traffic was more populated places.Along with the development of the urbanization process, these places have become mainstream cities engaged in business activities, the main room, leisure food shopping it to be so scarce, the core characteristics, has become a marketing value and quality of media forms.According to the survey found that the outdoor led display media rate was 61.8%, the average weeks business circle to frequency of 3.8 times per week on average, monthly average arrival rate was 79.3%, 30% of the audience is active on the outdoor led display media, audience, on average, a single stop looking for 15.1 seconds.Led display has a relatively stable, repeated contact with the audience, which is beneficial to the led display screen media of information transfer and understanding.

2. The arrival rate is high, covering the audience effectively

Led display to the screen area is big, bold, strong visual impact, perspective is wide, such traits as glamorous and color with good visibility and super clear images, combined with the unique advantage of space, make the led display media to attract the attention of the urban population.Survey found that the outdoor led display media rate was 61.8%, the average weeks business circle to frequency of 3.8 times per week on average, monthly average arrival rate was 79.3%, 30% of the audience is active on the outdoor led display media, audience, on average, a single stop looking for 15.1 seconds.Led display has a relatively stable, repeated contact with the audience, which is beneficial to the led display screen media of information transfer and understanding.

3, audience recognition, boost advertising effectiveness

Outdoor led display can effectively improve the audience's perception of the brand and attitude, in view of the outdoor media, people tend to think the ads brand on the outdoor led display is a strength of the big brands as well as the industry's leading brand, etc.At the same time led display advertising to promote the brand and the impression of products is also very helpful, 76.1% of the audience is definitely the outdoor led display advertising impression of the brand and product promotion effect is larger.Product advertising propaganda and the formation of the good brand image, for consumers to purchase is going to be a very important role.After exposure to outdoor led display advertising audience behavior affected by advertising, follow-up behavior intention, among them, nearly 20% will take the initiative to search online information, 6.7% will directly into the shop, consultation, will try to buy the product, 24.7% and 37.3% will be passed to another person or active discussion related products information, secondary spread.

4, audience high-end, marketing value significantly

In recent years, LED outdoor media operators constantly emerging, but at the same time we also see that the outdoor LED display media operator level the good and bad are intermingled, and in order to maintain the day-to-day running of the media, regardless of the quality and content, advertising media image have a negative impact;Therefore, in order to further realize the difference of the media and the healthy development of the industry, to establish a good brand image, media and long-term sustainable development and constant innovation is crucial, through deep visit experts also confirmed this view: constant innovation and enhance the quality of the media is very important, some outdoor media has launched screen interaction and qr code scanning, etc. New technology, to attract consumers involved in the process of brand communication, so as to promote the integration of media advertising value.